- Start with USDA inspected free-range chicken, meat or fish in all of their recipes.
- Start with thoughtfully selected ingredients, none of which are China-sourced.
- Never use artificial colors, flavors or preservatives.
- Source only GMO Free ingredients.
- Never use wheat, gluten, corn, soy or by-products.
- Prepare every bag in small batches.
- Continually improve their food safety programs, testing every single batch.
- Make their products in the USA.
- Stay Family-Owned and Operated.
- Never sell or take outside investment money. Why? So, they can continue to offer what’s best for your pet, not a “bottom line”.