Choice Pet Products to Carry Simply Kind Hearted Dog and Cat Treats

Choice to offer Gimborn USA’s brand Simply Kind Hearted pet treats

Palmetto, Fla. (April 19, 2021) – Choice Pet Products, a distributor of quality pet brands and products, today announces the addition of Simply Kind Hearted pet treats, manufactured by Gimborn USA to their distribution portfolio.

“Choice Pet Products has built our brand around highlighting great products and the companies that champion them,” said Doug Horiski, Vice President of Sales. “By partnering with Gimborn USA, to add the Simply Kind Hearted brand, we’re bringing products to our customers that are highly palatable and support pet health.

Designed by pet parents for pet parents, the Simply Kind Hearted brand includes Squeezables, Munchables and cat replacement milk. Squeezables are lickable treats for dogs and cats that come in a tube and can be dispensed from the tube, by hand, or as a food topper. Munchables are crunchy and tasty daily cat treats that comes in a pouch. All products are made with human grade ingredients that include essential vitamins and nutrients for proactive health and wellness.

“I am pleased to begin our strategic partnership with Choice Pet Products,” said Christine Kirby, Director of Marketing, North America for Gimborn. “Our lasting relationship will support pet parents in the Southeast with treats for functional health benefits and offer strong support for our business in continuing to build the Simply Kind Hearted brand.”  

About Choice Pet Products

Choice Pet Products is a distributor of quality pet brands and products headquartered in Palmetto, Florida. Founded in 2014 by a Deputy Sheriff whose love of service dogs developed into a passion for proper pet nutrition, Choice Pet Products employs a team of brand ambassadors who provide partners and retailers with unique products and essential industry education. Visit for more on their diverse product lineup.

About Simply Kind Hearted

The Simply Kind Hearted brand is owned by Gimborn USA, Inc., which is a subsidiary of German-based H. von Gimborn GmbH. Gimborn brands have been trusted by pet parents all over Europe for decades. Every product is supported by over 55 years of research and experience. The company complies with all standards defined by AAFCO and FDA and boasts a world-class research and development facility in Germany. For more information, visit