NORTH PORT, Fl.(May 7, 2020) –Choice Pet Products, a distributor of quality pet brands and products, today announces the addition of Health Extension Pet Care, a family owned and operated holistic pet food and product manufacturer, to its expanding distribution portfolio.

“Health Extension is well known for the quality and safety of their products and is vet recommended,” said Choice Pet Products Vice President of Sales and Operations, Doug Horiski. “Their product lineup gives retailers in our network a competitive advantage by providing the finest holistic ingredients at the best possible price. We are proud to represent Health Extension.”

For over three generations, family-owned Health Extension Pet Care has been providing nourishing recipes that pet parents feel good about serving. Their products are 100% made in the USA, contain thoughtfully selected whole food ingredients created in small batches, and with their food safety program of over 140 checkpoints, they have never had a single product recall.  

“Health Extension is thrilled to partner with Choice Pet Products. We are happy that our brands are represented by such a trusted distribution partner.” said Brad Gruber, President of Health Extension Pet Care. Choice Pet Products is a company much like ours, dedicated to the values that best serve independent pet retailers.”

Health Extension promises to source only GMO-free ingredients and to never use artificial colors, flavors or preservatives, wheat, gluten, corn, soy or by-products. In addition to natural pet food and treats, the company also manufactures toys, stain and odor removers, vitamins and supplements, and shampoo and conditioning products.

Visit for more on Choice’s diverse product lineup.

About Choice Pet Products

Choice Pet Products is a distributor of quality pet brands and products headquartered in North Port, Florida. Founded in 2014 by a Deputy Sheriff whose love of service dogs developed into a passion for proper pet nutrition, Choice Pet Products employs a team of brand ambassadors who provide partners and retailers with unique products and essential industry education.

About Health Extension® Pet Care

A family-owned, third generation company, Health Extension Pet Care crafts natural food, treats and toys under the Health Extension, Ancestry and Snug Arooz brands that pet parents can feel great about giving their best friend. Every Health Extension recipe is made with the finest ingredients and materials to keep pets healthy and happy while our plush toys are made with environmentally friendly materials. The brands have been turning heads with recent awards, including an Industry All-Star Recognition from Pet Business magazine, an Editors’ Choice Award from Pet Product News and a Graphic Design USA American Package Design Award. They are also a proud member of the Pet Industry Sustainability Coalition and working towards sustainable business solutions. For more information, please, and