News

Palmetto, FL (May 2023): Choice Pet Products, a distributor of high-quality pet brands and products, proudly announces its partnership with Simply Naked, a pet food supplier in the U.S. specializing exclusively in natural fish-based cat and dog food. Choice Pet Products will add this new line to its curated portfolio of premium brands offered to independent pet retailers.

"We are excited to partner with Simply Naked and increase our offering of alternative solutions for pets who suffer from allergens found in chicken and beef-based recipes. Simply Naked impressed us with their ability to harness fish's naturally occurring protein, vitamins, and micronutrients and create a complete, well-balanced meal," said Janet Carter Smith, President of Choice Pet Products. "Together, we are also standing for a sustainable future and reducing our impact on the planet because Simply Naked uses fish caught by trusted fishermen from MSC Certified Sustainable Fisheries and have a much lower impact on space and freshwater than land-based food," said Carter Smith.

About Simply Naked

North Coast Seafoods' Simply Naked™ Pet Food is focused exclusively on fish. We are not a pet food company that happens to offer seafood. We're a seafood company specializing in natural fish-based pet food. Since 1957, North Coast Seafoods has taken pride in sourcing, processing, and delivering the highest quality, sustainable seafood for the finest restaurants and retailers nationwide. After over six decades of dedicated work, it's safe to say we are more than familiar with the freshest fish. Now with the launch of Simply Naked™ Dog and Cat Foods, pets can enjoy the same premium quality as their pet parents. We're not just dabbling in fish-based pet food. It's not one of many protein options, and it's not an afterthought. Simply put, fish is our forte, the first ingredient in every Simply Naked pet food recipe. Our wild-caught fish can be found on dinner plates around the country, and now it can be found in your pet's bowl too.

"We are thrilled to partner with Choice Pet Products to further expand distributorship of Simply Naked Cat and Dog food to independent retailers throughout the Southeast, bringing 'Vitamin Sea' nutrition to their pet-passionate customers," states Jon Wooner, Pet Products Director at North Coast Seafoods. "Inspired by our legacy of sustainability and commitment to superior quality, our team at North Coast Seafoods is grateful for the opportunity to offer Simply Naked's premium, natural, and fish-first dinners to pet parents that pay close attention to wholesome, sustainable ingredients. Our strong relationships with amazing partners that share our passion and vision are what make our continued growth possible," said Wooner.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.

Palmetto, FL (April 2023): Choice Pet Products, a distributor of high-quality pet brands and products, proudly announces its partnership with Pure Cravings, a brand on a mission to protect cats from mercury. Choice Pet Products will add this new line to its curated portfolio of premium brands offered to independent pet retailers.

"We are thrilled to be adding Pure Cravings to our portfolio, a pet food brand addressing the mercury issue in cat food by rapidly testing fish to strict mercury limits," said Janet Carter Smith, President of Choice Pet Products. " When we learned about the brand's desire and ambition to create a new standard for pet food, we were eager to offer our retailers a brand their customers can trust and be 100% sure of what seafood their cats are consuming," said Carter Smith.

About Pure Cravings

Pure Cravings is on a mission to protect cats from mercury. With its proprietary technology, Pure Cravings tests each tuna, salmon, and baitfish catch to a mercury limit 14x lower than the FDA human standard and is one of the only brands to do this. The company has used its innovative technology to test over 6 million fish for mercury for use in both human and pet foods and tests more fish in a day than the FDA has tested in its history. In addition, Pure Cravings is human-grade protein, non-GMO, and 100% wild-caught, sustainably sourced.

"At Pure Cravings, we know that cats deserve the best possible nutrition and are committed to providing them with high-quality ingredients, with strict mercury-tested tuna as the #1 ingredient to help support their health and well-being. We are thrilled to partner with Choice Pet Products to distribute Pure Cravings in the State of Florida. We look forward to working with them to educate them on the dangers of heavy metals in pet food and how we work daily to provide pet parents a solution!" said Bond Milburn, National Pet Food Manager.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.

PALMETTO, FL (March 2023) — Encompass Pet Group, the parent company of Choice Pet Products, is excited to announce the newly appointed Chief Operations Officer, Sean Muniz. Muniz will leverage his over 20 years of experience in global operations, distribution, supply chain management, and service delivery to drive operational excellence and best-in-class service for our brands and customers. In addition, he will play an integral role in further developing our customer-centric supply chain and facilitating future growth.

Prior to joining Encompass, Muniz was Chief Supply Chain Officer at Patterson Companies and Performance Health, where he excelled in driving growth and removing operational friction.

“We are excited to have Sean join Encompass Pet Group. He brings an exceptional wealth of knowledge and experience in achieving operational excellence and industry-leading customer experience,” said Rob Emery, CEO of Encompass Pet Group. “As we continue to grow our portfolio, the high-level operational guidance will assist Choice in implementing optimal infrastructure to ensure capacity and efficiency in operations as the company scales.”

“I am inspired by Encompass Pet Group’s purpose-driven culture and its ambition to drive growth across the pet industry,” said Sean Muniz, Chief Operations Officer at Encompass Pet Group. “I’m excited to join the team at such a pivotal time in the company’s journey as we focus on creating value for our customers across our business segments.”

About Encompass Pet Group

The Encompass Pet Group is a multi-faceted organization operating in several areas of the pet industry. It includes manufacturing and distributing pet products through eCommerce sites and three brick-and-mortar pet supply stores in Sarasota, Florida, specializing in pet nutrition.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.

Palmetto, FL (February 2023): Choice Pet Products, a distributor of quality pet brands and products, proudly announces they will partner with PoochPad, which develops and manufactures reusable potty pads, to its growing distribution portfolio of independent pet retailers in Florida. 

 “We are excited to partner with PoochPad and offer our retailers a product that is an eco-friendly alternative to disposable potty pads, diapers, and crate pads,” said the President of Choice Pet Products, Janet Carter Smith. “At Choice, we care about the community and make an effort to be more than just a distributor, and we see that value reflected in PoochPad as their products are mindful of the environment and make an effort to reduce waste that negatively impacts the earth,” said Carter Smith.
 

About PoochPad

Made in the USA products provide “on trend” options to single-use plastics that are becoming difficult to source and are quite damaging to our environment. We are the ideal solution for those customers seeking sustainability and performance. We offer numerous competitive advantages, such as connecting systems to create any sized potty area and proprietary odor control that prevents offensive smells. Most notably, our entire washable/reusable product line is economical, providing maximum absorption & unmatched durability – effective for 300+ machine wash & dry cycles! Ditch the Disposables & Choose to Reuse with PoochPad® Products! 

“PoochPad® Products has provided the Pet Specialty marketplace with eco-Friendly solutions for over 20 Years. We couldn’t be more excited to partner with Choice Pet Products in servicing the Southeast Region of the USA. We look forward to forging new relationships with Brick & Mortar Partners and are committed to providing best-in-class customer service and support. As the Global Leader in Dog Potty Systems and Accessories, we offer unique, proprietary technology unmatched in durability and value. Our Sustainable Products will help you with your waste management needs and allow Pet Parents to “Ditch The Disposables and Choose To Reuse!” said Chad J Tillman and Scott Murray of PoochPad® Products.

About Choice Pet Products

Choice Pet Products distributes high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup. 

Palmetto, FL (January 2023): Choice Pet Products, a distributor of quality pet brands and products, proudly announces it will add Home Range Pet Treats to its growing distribution portfolio of independent pet retailers in Florida. Home Range Pet Treats specializes in creating all-natural, single-ingredient treats.

"We are excited to partner with Home Range Pet Treats as they aspire to provide the highest quality products that are all-natural and intentionally play a positive role in dogs' overall diet and wellness," said Janet Carter Smith, President of Choice Pet Products. "We value that Home Range treats are made without steroids, hormones, or antibiotics and have no added preservatives. In addition, they can only be found in your neighborhood pet store or pet specialty retailers, making them an excellent addition to our product portfolio," said Carter Smith.

About Home Range Pet Treats

At Home Range Pet Treats, we are committed to the health and well-being of all dogs and provide the highest quality, all-natural treats derived from grass-fed animals raised without steroids or hormones. Our values are firmly based on the belief that if you create a better world for dogs, they create a better world for you. We love the fact that dogs have been on the farm, moved to the porch, and in many cases, are now on the bed. Only Available in Pet Specialty Stores. We don’t offer Home Range for sale online directly to consumers through our website, and it’s not available in big box pet stores or other mass market retailers.

“All of us at Home Range are excited to partner with Choice Pet with their focus on vetting their brands based on ingredient sourcing, production, and manufacturing standards. It’s a perfect fit for a natural brand like Home Range Dog Treats. We also share their dedication to pet specialty stores and believe that pet specialty stores are committed to educating their staff and customers about the health benefits of Home Range Products. With our best-in-class supply chain and high fill rates, Choice Pet and Home Range will be a strong partner for retailers across Florida. We look forward to helping your store thrive and prosper,” said Jason Wordie, Chief Marketing Officer of Home Range Pet Treats.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.