News

Palmetto, FL (June 2023): Choice Pet Products, a distributor of high-quality pet brands and products, proudly announces its partnership with Northwest Naturals, a pet food brand manufacturing freeze-dried and frozen raw diet options for dogs and cats with natural and healthy ingredients. Choice Pet Products continues to expand its raw, frozen, and freeze-dried category offerings to include in its curated portfolio of premium brands.

"As raw and freeze-dried diets are becoming increasingly popular among pet parents, we are excited to offer Northwest Naturals as a premium quality ingredient option for our customers to satisfy that growing need," said Janet Carter Smith, President of Choice Pet Products. "Northwest Naturals is the perfect partner because we both are on a mission to provide retailers with pet food options that are health-enhancing and life-prolonging, and we know customers will love their nutritionally dense, minimally processed, easy-pour products," said Carter Smith.

About Northwest Naturals

Northwest Naturals is a 5-generation family-owned and operated company at the forefront of being an environmentally friendly business. The Morasch family began their USDA human meat manufacturing facility in 1956. They got into raw pet food in 2004 following the same high USDA-set guidelines for human food. Northwest Naturals inspects all ingredients to pass USDA standards and has its own USDA inspector on-site for all production runs to ensure products are made with excellence and care every time.

Northwest Naturals has complete and balanced diets for dogs and cats, carrying nine different protein recipes for dogs and seven for cats, frozen or freeze-dried. In addition, they have a Raw Rewards treat line made from single ingredients, excellent for any pet with allergies and perfect for training. Northwest Naturals makes all products in their facility from beginning to end.

"Choice is a knowledgeable and energetic organization ready to serve pets in the Southeast. We are excited they are including Northwest Naturals in their lineup of quality pet products. This partnership is appreciated," said Steven Morasch, owner of Morasch Meats and Northwest Naturals.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.

Palmetto, FL (June 2023): Choice Pet Products, a distributor of high-quality pet brands and products, proudly announces its partnership with Polkadog, a treat brand using fish as a natural, rich source of protein for their single and limited ingredient treats. Choice Pet Products will add this new line to its curated portfolio of premium brands offered to independent pet retailers.

"We are incredibly excited to work with Polkadog because they are a brand that shares our passion and dedication to making a difference in the pet industry. We admire their commitment to sustainability as they care about every step of the process, including where their treats are sourced and packaged," said Janet Carter Smith, President of Choice Pet Products. "We know choosing fish-based products for pet parents can be complicated as they shift to more high-protein, natural, and sustainable diets, but Polkadog makes it simple. Their recipes use fish as a healthy, hypoallergenic protein source that is easily digestible and supports healthy skin and coat", said Carter Smith.

About Polkadog

Polkadog is all about handmade, healthy, sustainable, single, and limited-ingredient treats that support a healthy lifestyle for your pet. They work with local fish processors and small farms, and all their treats are packaged at their Boston Fish Pier kitchen. They work with local artists to develop their packaging. They do all this because it's what they love and believe in.

"We're thrilled to launch our partnership with Choice Pet Products in Florida. Choice Pet shares our practice of advocating for retailers through education and service and thoughtfully selecting each brand they support. We've seen Choice Pet's dedication to their brands and retailers, and we're proud of this new partnership—good partnerships are at the heart of what we believe in at Polkadog," said Deb Suchman, Co-Founder of Polkadog.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.

Palmetto, FL (June 2023): Choice Pet Products, a distributor of high-quality pet brands and products, proudly announces its partnership with Ruff Dawg, a brand keeping dogs active with their safe and durable dog toys. Choice Pet Products will add this new line to its curated portfolio of premium brands offered to independent pet retailers.

"We are honored to work with Ruff Dawg and look forward to a successful partnership. Their pursuit of changing how dogs play, creating local jobs, and impacting the community is in direct alignment with our core values," said Janet Carter Smith, President of Choice Pet Products. "We are excited to expand the distribution of their innovative dog toys in the independent pet space. This allows us to offer more retailers a product designed to encourage playtime as it is essential for bonding and promotes dogs' overall mental and physical health," said Carter Smith.

About Ruff Dawg

Ruff Dawg, a division of Jefferson Rubber Works, is celebrating its 25th year of manufacturing "Made in the USA" rubber dog toy products. Their mission is to make safe, fun, and colorful toys designed to delight dogs of all sizes and their humans. Ruff Dawg has kept dogs fit, active, and happy since 1998. Their top line of indestructible dog toys has a lifetime guarantee that has truly "put them on the map" in North America and worldwide.

"We are very excited to add Choice Pet Products to our team of distributors in North America. Their territory in the Southeast USA will be a perfect fit for our distribution of "Made in the USA" dog toys," said Jerry Moffett, Ruff Dawg's Vice President of Sales and Marketing. "Choice Pet Products brings a professional management and sales team that will carry Ruff Dawg's message to the wholesaler in their area," said Moffett.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.

Palmetto, FL (May 2023): Choice Pet Products, a distributor of high-quality pet brands and products, proudly announces its partnership with Simply Naked, a pet food supplier in the U.S. specializing exclusively in natural fish-based cat and dog food. Choice Pet Products will add this new line to its curated portfolio of premium brands offered to independent pet retailers.

"We are excited to partner with Simply Naked and increase our offering of alternative solutions for pets who suffer from allergens found in chicken and beef-based recipes. Simply Naked impressed us with their ability to harness fish's naturally occurring protein, vitamins, and micronutrients and create a complete, well-balanced meal," said Janet Carter Smith, President of Choice Pet Products. "Together, we are also standing for a sustainable future and reducing our impact on the planet because Simply Naked uses fish caught by trusted fishermen from MSC Certified Sustainable Fisheries and have a much lower impact on space and freshwater than land-based food," said Carter Smith.

About Simply Naked

North Coast Seafoods' Simply Naked™ Pet Food is focused exclusively on fish. We are not a pet food company that happens to offer seafood. We're a seafood company specializing in natural fish-based pet food. Since 1957, North Coast Seafoods has taken pride in sourcing, processing, and delivering the highest quality, sustainable seafood for the finest restaurants and retailers nationwide. After over six decades of dedicated work, it's safe to say we are more than familiar with the freshest fish. Now with the launch of Simply Naked™ Dog and Cat Foods, pets can enjoy the same premium quality as their pet parents. We're not just dabbling in fish-based pet food. It's not one of many protein options, and it's not an afterthought. Simply put, fish is our forte, the first ingredient in every Simply Naked pet food recipe. Our wild-caught fish can be found on dinner plates around the country, and now it can be found in your pet's bowl too.

"We are thrilled to partner with Choice Pet Products to further expand distributorship of Simply Naked Cat and Dog food to independent retailers throughout the Southeast, bringing 'Vitamin Sea' nutrition to their pet-passionate customers," states Jon Wooner, Pet Products Director at North Coast Seafoods. "Inspired by our legacy of sustainability and commitment to superior quality, our team at North Coast Seafoods is grateful for the opportunity to offer Simply Naked's premium, natural, and fish-first dinners to pet parents that pay close attention to wholesome, sustainable ingredients. Our strong relationships with amazing partners that share our passion and vision are what make our continued growth possible," said Wooner.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.

Palmetto, FL (April 2023): Choice Pet Products, a distributor of high-quality pet brands and products, proudly announces its partnership with Pure Cravings, a brand on a mission to protect cats from mercury. Choice Pet Products will add this new line to its curated portfolio of premium brands offered to independent pet retailers.

"We are thrilled to be adding Pure Cravings to our portfolio, a pet food brand addressing the mercury issue in cat food by rapidly testing fish to strict mercury limits," said Janet Carter Smith, President of Choice Pet Products. " When we learned about the brand's desire and ambition to create a new standard for pet food, we were eager to offer our retailers a brand their customers can trust and be 100% sure of what seafood their cats are consuming," said Carter Smith.

About Pure Cravings

Pure Cravings is on a mission to protect cats from mercury. With its proprietary technology, Pure Cravings tests each tuna, salmon, and baitfish catch to a mercury limit 14x lower than the FDA human standard and is one of the only brands to do this. The company has used its innovative technology to test over 6 million fish for mercury for use in both human and pet foods and tests more fish in a day than the FDA has tested in its history. In addition, Pure Cravings is human-grade protein, non-GMO, and 100% wild-caught, sustainably sourced.

"At Pure Cravings, we know that cats deserve the best possible nutrition and are committed to providing them with high-quality ingredients, with strict mercury-tested tuna as the #1 ingredient to help support their health and well-being. We are thrilled to partner with Choice Pet Products to distribute Pure Cravings in the State of Florida. We look forward to working with them to educate them on the dangers of heavy metals in pet food and how we work daily to provide pet parents a solution!" said Bond Milburn, National Pet Food Manager.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit ChoicePetProducts.com for more on their diverse product lineup.